Define a new business strategy for better sales and promotion of your tours and activities!

Analyze Costs and Consider Cost Reduction Opportunities

Consider all possibilities for cost reduction by implementing new business processes, such as online booking and automation, which can save you time and resources. Define the necessary steps to increase sales that generate more revenue with fewer expenses, identifying the actions leading to achieving your set goals.

Identify Your Competitive Advantage

What sets you apart as a travel organizer from your competition? Consider your Unique Selling Proposition (USP) and how you can leverage it to attract clients.

Analyze Market Conditions and Competitors

Take time to observe what market leaders and your competition are doing, but don’t merely compete on price. Be more creative, different, and distinctive. Build your brand image.

Evaluate the Need for a New Website

Your website is the foundation of your business. Assess whether you’re satisfied with your positions on Google search results for keywords you want clients to find you by, whether you track the pages most visited by clients, where they exit, and whether you have embedded Facebook pixels and Google tags to deliver ads to website visitors, strengthening your brand. If you don’t have online booking, enable it, as it can bring between 30-80% more direct bookings. At BOS, we offer several options that can fit any budget: creating a one-page website with online booking, adding an iframe to an existing site for online booking, and developing a cutting-edge website with an affiliate partnership program.

Digital Transformation as Part of the New Business Strategy

I highly recommend considering your digital transformation – everything in your business that can be automated. A full digital transformation, for land or international tours, can be achieved using the BOS4.tours platform, enabling you to create a new website with online booking and market your offers through your own affiliate network and the BOS4.tours partner network.

Define Your Target Market

After identifying WHAT will bring in the most revenue and HOW, narrow down WHO you’ll offer such services to. Who are your ideal customers, and what do they expect from you? Consider demographics and interests. Define a marketing strategy for each of your target audiences according to three audience types: cold (those who haven’t used your services but might be interested), warm (those who may follow you, visited your website, liked a post, are on your mailing list, etc.), and hot (those on the brink of making a reservation). You might have multiple audiences for specific offerings, but limit your marketing campaigns to no more than 4 main audiences. Audiences for your paid campaigns can include clients visiting specific pages on your site, social media followers, past service users, and more.

Utilize Dynamic Pricing for Your Tours

Technology allows you to offer different prices for each of your programs. Tourists are accustomed to purchasing air tickets or accommodation via booking systems, understanding that prices vary based on when they book and other parameters. Leverage this to increase your revenue, incentivize clients to book earlier for easier, less stressful preparation, and program execution.

Leverage Free Promotion Opportunities and Increase Visibility of Your Offers

Showcase your tours on platforms where clients seek travel inspiration and offers. It’s advantageous if your data on your website and these platforms sync from the same source. Through placement on the BOS4.tours platform, your tours can automatically appear on sites like SerbianAdventures.com, Putujem.online, Odmori.online, PutujmopoSrbiji.com.

Engage Influencers – Affiliate Partnership Program

Technology brings another avenue for free promotion: Affiliate marketing. Various sites and individuals can promote your tours, earning commissions. The beauty is, there’s no risk for you in this business model. You don’t pay for advertising upfront, and you only charge clients directly for services. You pay commissions to those contributing to tour promotion and realization on a monthly basis. If you create a site using the BOS platform, you can build your own promotional network, involving clients (if you’re a tour operator), bloggers, media portals, and more. If you’re a local agency offering tours or activities in your destination, these could be accommodations, tourist organizations, tourism sites promoting your destination, etc.

Utilize Reviews to Boost Sales and Improve Service

Online reviews are crucial for building trust. Platforms like Facebook, TripAdvisor, Google, and comments on booking pages are excellent for fostering a positive online reputation. Encourage clients to share their experiences, both positive and negative, as it helps build trust. Previous clients’ comments play a vital role in convincing potential customers to feel excited about traveling.

Implement AI Technologies

Last year marked the beginning of widespread artificial intelligence adoption. Start by using what’s available for free, such as ChatGPT. We discussed this topic in a webinar, and at the end of November, there was the first conference in Serbia dedicated to AI implementation in tourism.

Financial Plan Set financial goals and projections for the next year, crafting a plan to achieve them. Define a budget you can allocate to attract more ideal customers, but don’t forget to leverage all avenues that offer free promotion.

Conclusion:

In 2024, you have the opportunity for fundamental changes in your business. Focus on profitable segments, enable online bookings for more direct reservations, automate not only sales but also marketing processes for time and resource savings. Build a network for better visibility of your offers. Careful analysis of business and customer needs will enable you to tailor your offerings and achieve better business results.

I hope these tips will assist in business analysis, making your plan clearer.